It takes a lot of hard work to become one of Australia’s finest equine product manufacturers. And if you asked The NRG Team’s founder Boyce Deverell, he’ll tell you that hard work is only just the beginning.
It all starts with a passion for horses. For Boyce, his passion was born on the family farm set amongst the rolling green hills of Ireland where horses were part of the family. From carting hay and ploughing the paddocks during the week to fox hunting on the weekend, his family relied heavily on their animals to perform day in and day out. Healthy horses simply became a way of life.
Growing up on the farm also meant that young Boyce quickly learnt to apply his hands to almost any task. If you wanted something made, you made it yourself. If something broke, you fixed it yourself. And it was this self-reliance that not only saw Boyce flourish as a teenager, but would eventually fuel his interest to move across to Australia to write the next chapter in his story ’Down Under’.
It was no surprise that this canny young Irishmen soon found himself setting up a saddlery at the gateway to the Yarra Valley in Melbourne’s outer east. Boyce was in horse heaven. With a young wife and three kids in tow, life was very busy keeping up with saddle fittings, rug repairs and moving his first retail shop from Coldstream to a new site in Lilydale. He still managed to hunt and always found time to teach his young brood all he knew about ponies and horse care. But something bothered him. Boyce felt there had to be a bigger project that could harness all the experience and ideas he had swirling around his head. And it was right under his nose all along.
Every time Boyce stocked the shelves in his shop or had a supplier on the phone, he became more inspired by the idea of making his own equine products. Whether he was in the paddock instructing his kids or mixing the feeds for his beloved hunters, he knew there was an opportunity beckoning. So he began to experiment. A few batches here, another several mixes there, and things started to take shape. Trialling his products on his own horses gave him instant feedback. And soon enough his friends and industry colleagues were all lining up for trial runs. For Boyce, there was no tolerance for error. Each product simply had to work.
This approach to quality saw Boyce’s emerging business flourish. Many long hours in his modest factory in an old dairy shed in Gruyere resulted in even more product developments and subsequent orders around Australia. And his satisfaction levels were two fold. Apart from operating a thriving small business, he was also able to enjoy a love of horses with members of his own family. Many a conversation was had leaning up against the hitching rail chewing over ideas or testing new products on the family horses with at least one of the junior Deverells’ around for feedback.
Now after 30 years you would think Boyce is happy to put his feet up and enjoy a slower pace of life. But nothing could be further from the truth as he still has a handful of new ideas on the go and a third generation of keen horse riders under instruction. He still hunts regularly on his beloved New Zealand mount Finn and can never be found too far away from his own little slice of Ireland tucked away in the rolling green hills of the Yarra Valley.
Put simply, NRG is ENERGY! But The NRG Team is much more. The NRG Team represents over 30 years of experience, product testing, honest customer feedback and proven product success throughout Australia and overseas.
The NRG Team is a wholly Australian built, wholly Australian owned, family operated, and family inspired company. A company that has built a foundation of success through hard work and a continued promise to deliver horse products that simply get the job done. Without question…they just have to work! Just getting a new NRG product to market is on average a 5 year journey of testing, trialling, refining, re-testing and being at the critique of leading industry peers and close equine friends. Standing up to Boyce’s high standards is one thing. But enduring the blunt feedback of pony club committee members, hunting devotees, show jumping athletes, business owners, and dressage professionals is what each product must withstand before it’s considered for sale. Only then will it make the shelves of retailers around Australia.
The NRG Team represents the many people, riders, businesses, organisations, and horses that have all contributed in the development and success of this equine product manufacturer.
The NRG Team also includes a hand-picked group of sponsored riders that represent the character and quality of the The NRG Team brand. These riders are Ambassadors of The NRG Team and are all stand-out examples of their industry and craft. They do a great job not only competing regularly as NRG Team Ambassadors, but also giving crucial feedback on how each NRG product is performing. Their success is NRG’s success. But it must be said, that winning is not all about how The NRG Team measures performance.
The NRG Team believes success goes beyond the winners circle. Success is found in many places. It is achieved in those quiet moments in the arena when a sponsored young horse seamlessly changes gait with only the rider on hand to enjoy. Success can be felt during a kind conversation when quality horse knowledge is passed between generations or horse circles without reservation. Or success is observed when a rug is removed to reveal that glistening coat or when that minor laceration heals over without a trace just in time for turnout. For The NRG Team, success can be found everywhere if people look closely enough and the NRG Team Ambassadors wholeheartedly live out this principle 7 days a week.
For more information about NRG Team Ambassadors, please click here >
- The NRG Team strives to manufacture the highest quality equine health and grooming products
- The NRG Team believes in sourcing high quality ingredients from ethical and trusted suppliers
- The NRG Team develops horse products that must deliver results and excellent value for money
- The NRG Team believes in operating a values-based business where success extends beyond profits to include social and environmental values
- The NRG Team is a family owned and operated business that holds a keen interest and involvement in community initiatives
- The NRG Team Ambassadors represent the same values found in the operation of the The NRG Team business